CUTMADE
CUTMADE creative direction for the FORM skincare campaign

CREATIVE DIRECTION STUDIO

We create the brands
people remember.

Creative direction,
campaign systems and
digital experiences for modern brands.

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CUTMADE STUDIO

People don't remember content.
They remember brands.

We define the direction, build the visual language and create the system behind every campaign.

SELECTED CASES

Brand worlds,
built to be remembered.

CASE 01 / Skincare Campaign

FORM

FORM skincare campaign portrait in soft natural light

Soft light. Precise form. A skincare study shaped through texture, restraint and light.

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CASE 02 / Fragrance Campaign

NOIR

NOIR fragrance campaign portrait in dark gold light

Darkness, shaped with intent. A fragrance study built around shadow, reflection and presence.

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CASE 03 / Spatial Installation

LATTICE

LATTICE illuminated spatial installation

Light becomes structure. An exploration of spatial rhythm, material and illumination.

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CASE 04 / Kids Fashion Editorial

CANVAS

CANVAS kids fashion editorial campaign

Made for movement. A quiet editorial study of childhood, fabric and natural expression.

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CASE 05 / Coffee Branding

ROAST

ROAST coffee campaign in warm directional light

Warmth made visible. A tactile study of coffee, ritual and everyday atmosphere.

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A FINAL THOUGHT

Imagined with intent.
Made to feel real.

A FINAL THOUGHT

Imagined with intent.
Made to feel real.

START A PROJECT

Have a project in mind?
Let's make it visible.

Tell us what you're building, what needs to change and where you want the brand to go.

ggyulbee.studio@gmail.comInstagramSeoul, South Korea
ggyulbee.studio@gmail.comInstagram

START A PROJECT